About Us

Katy and Jonathan live in Summit County, Colorado, where a love of the outdoors naturally goes hand in hand with a commitment to conservation and recycling. When you're lucky enough to live in a place this beautiful, taking care of it just makes sense.

As engineers, though, they tend to see things a little differently. Even items that seem to have reached the end of their useful lives still hold potential, they just need a little creativity (or sometimes a complete transformation) to become something new.

NW of New started as an experiment: Could the gear that defines mountain life (old skis, bikes, outerwear, and other well-loved equipment that too often ends up as waste) be reimagined into something with a second life? Today, that idea has grown into a business fueled by locals and visitors who appreciate the blend of sustainability, craftsmanship, and the stories behind the original materials.